LEVI'S 501®
2025
Carbon-aged analysis places the garment at under a century.The dust embedded in the seams disagrees. Microscopic examination revealed traces of abandoned highways, extinct industries, forgotten towns, and at least three versions of the American Dream. Recovered not from one pair, but three, each pulled from a different decade, each carrying the same residue. Researchers initially suspected contamination.They now suspect continuity. The cowgirl didn't inherit the jeans. The jeans inherited the cowgirl.
Creative Direction
Moe Hussein
Prompt Direction
Moe Hussein
Photography
Moe Hussein





